We Don't Do Vanilla
Our Motto
Your ambition. Our audacity. Extraordinary results.
Our Vision
To be the essential partner for brands brave enough to build the future, turning visionary ideas into extraordinary market impact
Our Mission
To provide our clients with the strategic courage and creative firepower to out-maneuver their competition. We act as a seamless extension of their team, committed to taking the calculated leaps that achieve extraordinary success.
We Make It Happen
Cassandra Elizabeth Praba - Founder & CEO
Cassandra brings 25 years of experience across F&B, film production, events, logistics, and HR, shaping her strategic and innovative mindset. Over the past decade, she has honed her expertise in marketing, crafting compelling brand narratives backed by analytical insights. A passionate storyteller, her work has been featured in Marketing, Sinar Daily, and Collective for Equality. She doesn’t just build campaigns—she creates experiences
Zafina Zahari - Co-Founder & Business Director
With over 30 years in the corporate world, Zafina is a hospitality industry expert known for her leadership and strategic foresight. Her expertise spans sales operations, room division management, and talent development, driving success and financial growth. A master at building client relationships and enhancing customer satisfaction, Zafina’s commitment to excellence, collaboration, and innovation continues to inspire our team and elevate our mission.